Where It Began: CIHF Logo & Brand Package

This logo and brand package, which was refined and finished during my first year of university, marks the beginning of my passion for digital communication and visual storytelling. I used Adobe Illustrator as my main tool and collaborated very closely with the chair of the Canadian Icelandic Horse Federation (CIHF), through my design I created a visual representation of Canada, Iceland, and the Icelandic horse. Later, I had the opportunity to travel across Iceland on horseback and was able to network with Icelandic riders who support the CIHF, which in turn deepened my intercultural awareness and reinforced the importance of cultural representation within visual communication.

CIHF-Final-Logo Final-CIHF-Brand-Package